There’s something exhilarating about catching a moment as it happens. It’s why we pull out our phones during concerts, why we stream breaking news instead of waiting for tomorrow’s paper, and why businesses that lean into real-time customer data are steadily outpacing those that don’t.
As businesses strive to build trust and loyalty among their audiences, leveraging the power of brand advocates—customers, employees, and influencers who passionately support and promote a brand—has become a key driver of growth.
In the digital age, artificial intelligence (AI) has become a linchpin in transforming marketing strategies from standard to spectacular. Embracing AI in your marketing efforts can not only enhance efficiency but also personalize experiences at scale, ensuring that every campaign hits its mark.
For the past century, technology has grown at an extremely rapid pace. It was so rapid, that it came to the point that people would predict a future of flying cars and advanced robotics that could perform any human task possible. Although these may still be in our imaginations, it goes to show how the swift pace of development has shaped our expectations and even business practices.
Best practice for business Facebook use integrates organic and paid strategies. Fortunately, businesses can utilize both boosted posts and ads with a limited budget so it is not surprising that 94% of businesses have invested in Facebook advertising. With the latest changes in the Facebook algorithm, it is more important than ever to post content that viewers will care about and react to.
The General Data Protection Regulation (GDPR) was passed by the EU in 2016, establishing new rules for how companies manage and share consumer data. It was introduced to ensure that all data protection laws are applied uniformly throughout EU member countries. With GDPR, the definition of personal data has been expanded to include genetic, biometric (facial recognition and finger prints), location data, pseudonymized data, and online identifiers.
Many people look at an online directory when in need of a particular service. These directories are submission-based online services. They are also called citations or citation sites. Over 90% of consumers use a search engine to shop locally but these directories are not just an online version of the phone book.
Effective marketing requires the use of multiple platforms working in conjunction with one another. Numerous points of contact are necessary to gain the trust of prospective clients so you need to go beyond the company website. A business brochure is a marketing investment, a part of your branding strategy.
There are new tools and strategies that have redefined the world of direct mail, enabling it to emerge, once again, as an effective marketing channel. 70% of Americans say that direct mail feels more personal than the Internet so it is not surprising that brand recall was found to be 70% higher for direct mail marketing versus digital ads.
There are, literally, thousands of productivity, communication, and organizational apps available to help small business owners streamline daily tasks. These mobile apps can help your business run more smoothly and allow you to operate with a 24/7 mentality. The right combination of apps and tools can help you make your business processes more efficient, saving you time and money.
Businesses need to communicate reliability and trustworthiness. Case studies allow brands to create relevant and engaging connections with prospective customers and are an excellent way to showcase how valuable your products or services are. A case study is an analysis in which a company identifies a situation, recommended solutions, actions taken, and shares a discussion of factors that contributed to the success or failure of the project.
Link building is essential for success when it comes to ranking organically. It is one of the top-ranking factors Google considers, but search engines are continually changing their algorithms in order to identify the best results for Internet searchers. While the importance of links may have diminished a bit in the eyes of SEO sources, links still have influence in search results.
