Best practice for business Facebook use integrates organic and paid strategies. Fortunately, businesses can utilize both boosted posts and ads with a limited budget so it is not surprising that 94% of businesses have invested in Facebook advertising. With the latest changes in the Facebook algorithm, it is more important than ever to post content that viewers will care about and react to.
Effective marketing requires the use of multiple platforms working in conjunction with one another. Numerous points of contact are necessary to gain the trust of prospective clients so you need to go beyond the company website. A business brochure is a marketing investment, a part of your branding strategy.