social media

Interesting Digital/Marketing Facts

Interesting Digital/Marketing Facts

As much as possible, the facts below were checked and double-checked with every effort made to drill down to the original source when possible. Please take everything with a grain of salt and let us know if you find an update or correction to something. Hope you enjoy!

Dentists and Digital – Electronic Footprint or Bitemark?

Dentists and Digital – Electronic Footprint or Bitemark?

By now, most people have had some exposure to the hunky dentist doing a dance challenge in the hallways of his practice. The video went viral almost immediately. (Here is a link, in case you missed it!) While this is an unusual example, building an online presence and interacting within digital communities can help dental professionals promote their practice, provide reliable information, and help patients feel less anxious about their trips to the dentist.

Social Media Tips for Realtors

Social Media Tips for Realtors

In 2017, 81% of Americans had a social media profile. As such, it should be no surprise that modern consumers have the expectation that they can use social media platforms to communicate with everyone and anyone.

The Ultimate Word-of-Mouth: User Generated Content (UGC)

The Ultimate Word-of-Mouth: User Generated Content (UGC)

Definitions – UGC

· A term used to describe any form of content created by consumers or end-users.

· Any form of [visual media] that is created by users of an online system, made accessible via social media. (per Pixlee which has a visual focus of photos and videos)

Social Media Influencers

Social Media Influencers

56% of consumers allow their purchasing decisions to be influenced by friends and peers according to research done by Twitter and Annalect. In a similar survey done by Collective Bias, it was found that 70% of millennials’ purchasing decisions are influenced by peer recommendations. The Collective Bias survey also found that 30% of consumers are influenced by non-celebrity bloggers versus 3% influenced by celebrity endorsements.

Statistics for Small Business Owners

Statistics for Small Business Owners

The Internet has changed how we do business and how we assess our business efforts. Cisco predicts that global Internet traffic in 2020 will be 95 times the volume seen in 2005. Which metrics we track and how we extrapolate meaning from them can have a deep impact on the growth and success of any business. In a world full of data, sometimes a list of seemingly random statistics can help focus our minds as we seek to understand the health of our organization.

Marketing Stuff I Wish I’d Known When I Started my Business

Marketing Stuff I Wish I’d Known When I Started my Business

There is no certainty in marketing. There is no predictable success pattern. What works for one company may not work for the next. Sometimes the best we can do is learn from the challenges and successes of ourselves and others. Here are some things everyone should know about marketing:

Event Marketing Requires All of the Tools in Your Marketing Kit

Event Marketing Requires All of the Tools in Your Marketing Kit

When you host an event, you want to engage your customers before, during, and after it happens. 44% of marketers experience a 3:1 ROI from event marketing which incorporates a wide variety of domains and can help your company stand out from the competition.