By now, most people have had some exposure to the hunky dentist doing a dance challenge in the hallways of his practice. The video went viral almost immediately. (Here is a link, in case you missed it!) While this is an unusual example, building an online presence and interacting within digital communities can help dental professionals promote their practice, provide reliable information, and help patients feel less anxious about their trips to the dentist.
In 2017, 81% of Americans had a social media profile. As such, it should be no surprise that modern consumers have the expectation that they can use social media platforms to communicate with everyone and anyone.
56% of consumers allow their purchasing decisions to be influenced by friends and peers according to research done by Twitter and Annalect. In a similar survey done by Collective Bias, it was found that 70% of millennials’ purchasing decisions are influenced by peer recommendations. The Collective Bias survey also found that 30% of consumers are influenced by non-celebrity bloggers versus 3% influenced by celebrity endorsements.
The Internet has changed how we do business and how we assess our business efforts. Cisco predicts that global Internet traffic in 2020 will be 95 times the volume seen in 2005. Which metrics we track and how we extrapolate meaning from them can have a deep impact on the growth and success of any business. In a world full of data, sometimes a list of seemingly random statistics can help focus our minds as we seek to understand the health of our organization.