engagement

Social Media Engagement Tips from Baby Boomers to Gen Z

Social Media Engagement Tips from Baby Boomers to Gen Z

Your social media content strategy should take into consideration the demographics of your target audience and the various segments within the larger group. More specifically, your social media strategy and content should reflect the generational differences in your audience.

Infographics – An Engaging Communication Tool When Well Planned and Executed

Infographics – An Engaging Communication Tool When Well Planned and Executed

The word “infographic” is a condensed compound of information and graphic. Fairly self-explanatory, infographics are visual representations of data or knowledge with the intention of presenting information clearly and concisely.

There is No Better Time to Get Engaged…On Social Media That Is!

There is No Better Time to Get Engaged…On Social Media That Is!

You’ve set up your social media profiles and have established a semi-regular posting schedule. Those are fabulous first steps, but they aren’t enough. A catalyst for brand growth, social media marketing is vital to maintaining a flourishing online presence.

Going Beyond Satisfaction to Success

Going Beyond Satisfaction to Success

Convincing consumers to invest in your products or services is important, no argument there. However, knowing a customer has used the product or service and subsequently extracted the value from that interaction is the key to customer success.

Turn a Social Mess into Social Success – with Analytics

Turn a Social Mess into Social Success – with Analytics

Most organizations know they should be doing social and many are, but few feel they are using these platforms to their full potential. The process of analyzing the performance of your social media efforts is not much different from traditional business practice.

Finish Counting Followers & Focus on Engagement

Finish Counting Followers & Focus on Engagement

Solid content is only the beginning. Engagement is the next goal. The number of followers you have doesn’t matter if they aren’t engaging with your content or your brand.

Are Your Landing Pages All They Can Be?

Are Your Landing Pages All They Can Be?

Landing Page Optimization is the process of enhancing or improving each element on your landing page to increase conversions. (Neil Patel, writing for Crazy Egg) Consistent tone, design, and messaging are essential. Unfortunately, small tweaks are often not enough to improve the performance of a landing page. Many times, a better, overall design is called for.

Social Media Tips for Realtors

Social Media Tips for Realtors

In 2017, 81% of Americans had a social media profile. As such, it should be no surprise that modern consumers have the expectation that they can use social media platforms to communicate with everyone and anyone.

Event Marketing Requires All of the Tools in Your Marketing Kit

Event Marketing Requires All of the Tools in Your Marketing Kit

When you host an event, you want to engage your customers before, during, and after it happens. 44% of marketers experience a 3:1 ROI from event marketing which incorporates a wide variety of domains and can help your company stand out from the competition.