Your social media content strategy should take into consideration the demographics of your target audience and the various segments within the larger group. More specifically, your social media strategy and content should reflect the generational differences in your audience.
Landing Page Optimization is the process of enhancing or improving each element on your landing page to increase conversions. (Neil Patel, writing for Crazy Egg) Consistent tone, design, and messaging are essential. Unfortunately, small tweaks are often not enough to improve the performance of a landing page. Many times, a better, overall design is called for.
In 2017, 81% of Americans had a social media profile. As such, it should be no surprise that modern consumers have the expectation that they can use social media platforms to communicate with everyone and anyone.
When you host an event, you want to engage your customers before, during, and after it happens. 44% of marketers experience a 3:1 ROI from event marketing which incorporates a wide variety of domains and can help your company stand out from the competition.