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To first attract and then retain clients are the main marketing goals for anyone in the day spa industry. It is important to remember that marketing is an ongoing investment that involves advertising, client support, public relations, media planning, and more.
Chatbots are changing the way brands interact with their customers. Chatbots can help accelerate response time and plug gaps in customer service agent skills and availability.
The promotional potential of social media is limitless with a strategically thought out and executed marketing plan. Day spas can get the most from their social media efforts by posting relevant, engaging, and interactive content.
Looking back, we’ve discussed Frequently Asked Questions, or FAQs, from a variety of perspectives. We thought it might be informative to lift all of those thoughts (that were more than a brief mention) from their particular blogs and put them all in one place.
Summer is within sight and with it, the reality that the demand for online shopping tends to decrease during the summer months due to vacations and the fact that people will be spending more time outside without their mobile devices.
Measuring the results of your digital marketing efforts can make the difference between taking shots in the dark and actually seeing a return on your marketing investment.
A strong web presence is essential for any local service-based business. A day spa website should be as visually pleasing as the spa itself in order to be an effective marketing tool for the business.
A point-of-purchase (POP) display is what the marketing world calls material or advertising placed next to merchandise that it promotes.
Being an entrepreneur or small business owner is not only challenging but can also be a lonely existence.
New online retailers who sell physical products may be overwhelmed by the idea of shipping their items to consumers. From packing the orders to monitoring related expenses, an effective shipping process can make the difference between success and failure of an online retail business.
Who doesn’t want to avoid the stress of tight deadlines? Writing should be a positive experience, no matter the form, and a marketing content calendar is just the document to provide your marketing team with some peace of mind.