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A landing page provides a specific destination for consumers from which they can obtain information or resources relevant to their current search or need.
Brand guidelines, sometimes referred to as a style guide or brand book, translate your organization’s mission, vision and values into visual design.
You might be saying to yourself, “We already have a sleek and modern website and our ecommerce site offers the best user experience possible. I’m not sure what Strategy Driven Marketing can do for me.” Rest assured, the experts at SDM offer much more than websites and ecommerce!
Most noticeably, we hear about professional athletes using their social media profiles to interact with their fans. More and more, athletes are discovering the power of a self-branded website to share personal information as well as their accomplishments both on and off the field of play.
The design of your ecommerce site significantly influences the success of the site. Whether we are talking about fundaments of an ecommerce site or the essential components for sections within the site, high-quality user experience is key.
While we all want to provide the best possible user experience to consumers who visit our websites, social profiles, and online stores, a little extra attention to the needs and wants of millennial users will go a long way.
The word “infographic” is a condensed compound of information and graphic. Fairly self-explanatory, infographics are visual representations of data or knowledge with the intention of presenting information clearly and concisely.
Humans, for the most part, are visual creatures and study after study has found that images grab our attention more quickly and are simply more engaging than text alone. It is true that there has been an increase in the use of voice search but there has also been an increase in visual searches.
Squarespace offers a number of official integrations built into the platform to help users increase their sites’ power. These built-in tools mean that Squarespace users don’t have to figure out how to incorporate separate apps or integrations for the newest and best resources available today.
Many businesses and entrepreneurs have helped create the recent buzz surrounding live streaming. Unfortunately, many of those efforts have come remarkably short of mediocre let alone fabulous.
Businesses measure everything. From the performance of email campaigns to the popularity of social media posts to conversion rates, who doesn’t love some statistics every now and then?
Spring is just around the corner which means that it’s time for some annual cleaning. This year, include your website in the list of things to be handled during your spring purge.