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Food trucks serve up authentic, local, convenient treats across the nation. What started as a fad has now become a viable market segment.
The back to school season has expanded over the years as different schools have shifted their annual start times. With clientele ranging from elementary-aged children and their parents to high schoolers to college students and instructors of all levels, many different types of businesses can take advantage of this profitable shopping period.
More and more brands are using location-based marketing strategies and eMarketer predicts that marketers will spend $26.5 billion in mobile location-targeted advertising this year alone.
Consumers are only human and think on both rational and emotional levels. The question is, in which situation are they thinking in which manner?
Millennials are a highly tech-savvy generation having come of age during the digital revolution. If you are wondering whether or not your brand’s marketing strategies should tap into the buying power of this group of consumers, here is some food for thought.
Gender is fluid in a way like never before, and the marketing world is scrambling to understand how best to respond to this market change. Is a completely gender-neutral strategy the answer or should brands try a new approach to gender marketing?
Generation X is a hugely profitable demographic that some businesses are largely ignoring. Sparks and Honey examined the characteristics of these 35-50-year old consumers in an attempt to understand their value as customers and how best to target them.
2019 has brought with it, innovations and disruptions that have impacted the world of mobile marketing. As leading players continue their battle for dominance, we’ll continue to see advances in augmented reality, voice technology, social commerce, mobile video, and more.
Search Engine Optimization, or SEO, is a topic widely researched by marketers and entrepreneurs alike. While many people have a general idea of what SEO is, there are still a number of myths and misconceptions held.
As in any field, you need the right tools, expertise, and determination to reach the top of your ecommerce game. It’s imperative that you prepare your brand for success by avoiding common pitfalls as you build and maintain your ecommerce site.