The only reason you might be aware of Tik Tok is if you have a teenager or other young person somewhere in your life as over 40% of the app's users are between the ages of 10 and 19.
There are a number of reasons why a business might consider rebranding. Most of them are firmly rooted in a need to reposition the brand in the marketplace.
Regardless of your industry, a solid marketing plan will enable you to grow your business by helping you win new work and increase service for existing customers. As an electrical contractor, the aim of marketing is to raise awareness of your services and make your company the first choice of consumers when they are looking for an electrician.