Outstanding Logos Don’t Happen by Accident – Design Concepts to Inspire Your Creation

Outstanding Logos Don’t Happen by Accident – Design Concepts to Inspire Your Creation

Every brand aspires to create THAT logo – the Nike Swoosh, the Pepsi circle, the Starbucks thingy that you can recognize on a highway sign, a mile away. But what is it that makes a logo remarkable and memorable?

Social Media Tips for Event Planners

Social Media Tips for Event Planners

In 2018, 77% of Americans had a social media profile, down a bit from 2017’s 80% figure. Given that statistic, it shouldn’t come as a surprise that today’s consumers expect business across all industries to be active on one social media platform or another.

Advantages of Data Driven Decision Making

Advantages of Data Driven Decision Making

While we all do a gut check every now and then, it is usually in conjunction with other information we are using to make a decision. A study by the McKinsey Global Institute reports that organizations which utilize data driven decision making are 19 times as likely to see profitable results, 23 times more likely to acquire new customers, and 6 times as likely to retain their customers.