A strong web presence is essential for any local service-based business. 97% of consumers go online to find and research local businesses. A landscaping website should be as visually pleasing as the work done by the business itself in order to be an effective marketing tool for the brand.
The entire point of marketing is to generate a response from the reader or viewer. To encourage as many responses as possible your messaging needs a strong subject line or title, rock solid offer to keep people engaged, and a clear call to action to convince them to click and start moving down the conversion funnel.