Kathy Jo Van is the founder of KJ Company, providing coaching and mentoring to individuals and groups at all stages of their careers. With an extensive background in the Electrical industry, Kathy Jo is a dynamic and experienced leader who expects her online presence to match the energy and expertise she delivers in person.
Establishing an online presence helps to eliminate the barrier that has traditionally existed between the artist and the general public. It is important to own and maintain a website dedicated solely to your artwork. A website provides you a platform from which you can build your brand and market and sell your art. With options like Square and PayPal, artists have more options for selling online and don’t need to depend on the large conglomerate artist websites. A properly designed website can be as effective as having your art displayed in galleries.
Converting viewers into buyers is the greatest challenge for your e-commerce site. Online selling requires different strategy than in a brick-and-mortar store. And with the volume of e-commerce sites, it is important for businesses to emphasize the unique value of their offerings and to provide consumers the best user experience possible. Here are some things to consider when evaluating your online store.
A website is the core of any organization’s online presence. It gives customers a taste (pun intended) of the business through a combination of attractive design and useful information. For restaurants, their website is a reflection of the quality of the food they serve and the service they provide. Your site is a powerful marketing tool and often a prospective customer’s first impression of your brand.
What is equally as important as getting traffic to your website? Keeping viewers engaged and converting them to customers. Website design needs to go beyond something that is visually appealing and be about providing a positive experience, facilitating interaction with visitors, and offering solutions to problems, all in a manner that showcases an ease of usability.
Your choice of a web design company directly impacts how your business is represented online. Whether overhauling an existing site or building new one, it is a sizeable undertaking. Building and maintaining a successful website requires trust. While this may encourage you to call on that family member or friend with design skills, you need to be able to give constructive criticism so make that choice carefully. Your website design company is your marketing partner. There should be a two-way conversation that allows you to receive the best product possible.
In the age of early morning Internet surfing and immediate gratification, people expect to have their questions answered as soon as they are asked. They don’t care what time it is and they don’t want to be put on hold to wait their turn for a customer service representative. Some don’t even want to wait for a chat representative to type. A solid and honest list of Frequently Asked Questions (FAQs) can go a long way towards building and keeping a client base and towards fostering a high level of customer satisfaction.
There are a lot of moving pieces that go into running a successful restaurant. Health codes, liquor licenses, making sure to purchase the right amount of food and beverage so that you are not consistently running short or throwing away unused food, staffing, accounting, etc. You have a lot on your plate, pun intended.