start up businesses

Startups Myths, Mistakes and a Checklist to Start You Off Right

Startups Myths, Mistakes and a Checklist to Start You Off Right

Starting a new business is not for the faint of heart. It always involves some level of risk. That being said, roadblocks and other obstacles don’t mean you can get something done. They just mean you need to find another to do it.

Do the Hustle, the Side Hustle

Do the Hustle, the Side Hustle

The fear of being overwhelmed is one of the greatest challenges for entrepreneurs who are thinking about pursuing a side hustle. Secondary efforts are most successful when they add to your life, not when they burden it. For this reason, it is important to understand your own levels of persistence, motivation, and self-discipline.

What Can a Business Incubator do For Me?

What Can a Business Incubator do For Me?

Innovation and efficiency heavily influence business growth and success and the innovative nature of entrepreneurs plays a crucial role. Effective entrepreneurship results in the creation of profitable enterprises. Entrepreneurial attitudes have been found to stimulate economies as entrepreneurs create ways to connect resources and growth. Business incubators provide a nurturing environment that supports the evolution of the entrepreneur and his business endeavors.

IoT – Internet of Things

IoT – Internet of Things

Yes, in case you were wondering and hadn’t done a search – IoT stands for Internet of Things. The phrase was coined by Kevin Ashton in 1999 but it took a number of years for the concept to become reality. Technology had to evolve to the point that there were available: affordable, low-power chips that can communicate wirelessly, broadband Internet, and cellular and wireless networks.

Marketing Stuff I Wish I’d Known When I Started my Business

Marketing Stuff I Wish I’d Known When I Started my Business

There is no certainty in marketing. There is no predictable success pattern. What works for one company may not work for the next. Sometimes the best we can do is learn from the challenges and successes of ourselves and others. Here are some things everyone should know about marketing:

Branding is Key to Small Business Success

Branding is Key to Small Business Success

Public perception of your business from advertising and logo to reputation and customer service;

The foundation for giving your organization a voice and identity among consumers;

How customers feel when they think of you;

Yes, Your Small Business Needs Reviews!

Yes, Your Small Business Needs Reviews!

Looking for something that offers your business a source of accountability and assists the growth process? Online reviews and ratings are major factors that influence online shoppers and shape the way they interact with businesses. Reviews posted on sites like Google allow customers to compare products and services based on other people’s experiences.

Don't Let Startup Anxiety Get the Best of You

Don't Let Startup Anxiety Get the Best of You

Starting a new business can seem like a daunting task. We get it. Having started our own businesses and helped our clients do the same we understand that there is a lot involved in doing so. For the serial entrepreneurs out there, they know what that looks like. While they may be diving into a new industry or different sort of product, they have some experience in what goes into starting and growing businesses.

The Process of Effective Marketing

The Process of Effective Marketing

One of the biggest hurdles to truly understanding effective marketing is understanding that marketing is an ongoing process and not one singular effort. This is hard for many of our clients to understand because they have just spent money on something like a website and all they want is for floods of people to start finding it and purchasing from them or reaching out about their services. Just slapping up a visually appealing website, building out a Yelp page, or creating a few social profiles in not going to instantly propel your business into success and instant notoriety. It is tempting when the economy is down and money gets tight to scale way back and marketing is often one of the first things to take a hit.

Questions You Should Ask Before Hiring a Website Design Company

Questions You Should Ask Before Hiring a Website Design Company

Your choice of a web design company directly impacts how your business is represented online. Whether overhauling an existing site or building new one, it is a sizeable undertaking. Building and maintaining a successful website requires trust. While this may encourage you to call on that family member or friend with design skills, you need to be able to give constructive criticism so make that choice carefully. Your website design company is your marketing partner. There should be a two-way conversation that allows you to receive the best product possible.