startup

Startups Myths, Mistakes and a Checklist to Start You Off Right

Startups Myths, Mistakes and a Checklist to Start You Off Right

Starting a new business is not for the faint of heart. It always involves some level of risk. That being said, roadblocks and other obstacles don’t mean you can get something done. They just mean you need to find another to do it.

IoT – Internet of Things

IoT – Internet of Things

Yes, in case you were wondering and hadn’t done a search – IoT stands for Internet of Things. The phrase was coined by Kevin Ashton in 1999 but it took a number of years for the concept to become reality. Technology had to evolve to the point that there were available: affordable, low-power chips that can communicate wirelessly, broadband Internet, and cellular and wireless networks.

Marketing Stuff I Wish I’d Known When I Started my Business

Marketing Stuff I Wish I’d Known When I Started my Business

There is no certainty in marketing. There is no predictable success pattern. What works for one company may not work for the next. Sometimes the best we can do is learn from the challenges and successes of ourselves and others. Here are some things everyone should know about marketing:

Branding is Key to Small Business Success

Branding is Key to Small Business Success

Public perception of your business from advertising and logo to reputation and customer service;

The foundation for giving your organization a voice and identity among consumers;

How customers feel when they think of you;

Don't Let Startup Anxiety Get the Best of You

Don't Let Startup Anxiety Get the Best of You

Starting a new business can seem like a daunting task. We get it. Having started our own businesses and helped our clients do the same we understand that there is a lot involved in doing so. For the serial entrepreneurs out there, they know what that looks like. While they may be diving into a new industry or different sort of product, they have some experience in what goes into starting and growing businesses.