website strategy

Make Things Click – Call to Action Tips for Any Business

Make Things Click – Call to Action Tips for Any Business

The entire point of marketing is to generate a response from the reader or viewer. To encourage as many responses as possible your messaging needs a strong subject line or title, rock solid offer to keep people engaged, and a clear call to action to convince them to click and start moving down the conversion funnel.

FAQ Tips from the Team at SDM: Thoughts from Different Perspectives

FAQ Tips from the Team at SDM: Thoughts from Different Perspectives

Looking back, we’ve discussed Frequently Asked Questions, or FAQs, from a variety of perspectives. We thought it might be informative to lift all of those thoughts (that were more than a brief mention) from their particular blogs and put them all in one place.

Optimization of Website Speed Isn’t an Option, It’s a Must!

Optimization of Website Speed Isn’t an Option, It’s a Must!

Slow website speed is one of the greatest deterrents when it comes to conversions. Having a quick website is essential because a few extra seconds can make a tremendous impact on your bottom line, your brand’s reputation, and your ranking with search engines.

Websites for Professional Athletes

Websites for Professional Athletes

Most noticeably, we hear about professional athletes using their social media profiles to interact with their fans. More and more, athletes are discovering the power of a self-branded website to share personal information as well as their accomplishments both on and off the field of play.