The most effective business strategies are fully informed with actual data. Website analytics provide you with information regarding who your site visitors are and how they behave once on your website.
A potential customer has typed a query into a search engine, perused the search results and decided to click on YOUR product! How do you make sure that consumer sticks around to browse through your online store? By offering informative, aesthetically pleasing, and properly functioning product pages.
When asked about search engines, many people think of Bing, Yahoo, AOL, or Google but there are actually a large number in existence. Google handles a majority of Internet searches so most of what is discussed pertains to their particular practices. However, other search engines function in a similar manner. What some people might not understand is that an Internet search does not, literally, search the Internet.