Voice Search lets you talk to your smart devices rather than having you type search queries manually and is an emerging trend that has threatened to turn the marketing world on its head.
Just to clarify, voice search is when users speak into a device, usually a home assistant or mobile phone, to ask a search engine or digital assistant a question. Artificial intelligence (AI) technologies use speech recognition to understand what the user is looking for and then try to provide the best answer found in the online search.
Massive changes are in store for Search Engine Optimization (SEO) as it becomes even more of a science and continues to focus in on user experience. Some of what’s to come will sneak up on us due to the enigmatic nature of the SE beasts but industry experts are already talking about changes we can expect.
You’ve seen them. Those emails and articles warning about the catastrophic events coming with impending Google updates. Things are constantly changing with browser and search engine updates and it is often difficult for businesses to keep up. Because of these regular changes, coupled with uncertainty from those who have been sold by experts that didn’t deliver there are a ton of myths and misconceptions swirling around SEO.