social media marketing

MARKETING TIPS FOR DAY SPAS

MARKETING TIPS FOR DAY SPAS

To first attract and then retain clients are the main marketing goals for anyone in the day spa industry. It is important to remember that marketing is an ongoing investment that involves advertising, client support, public relations, media planning, and more.

Small Business Social Media: Mistakes to Avoid and Tips for Success

Small Business Social Media: Mistakes to Avoid and Tips for Success

Social media has changed the way we communicate. Whether or not a business should have a presence on social platforms is no longer the question. Rather, brands have to decide how they can best use social media to promote their products or services.

Key Performance Indicators to Monitor for Social Media Success

Key Performance Indicators to Monitor for Social Media Success

If you have been working hard on refining your social media profiles, creating stellar social content, and keeping up with your accounts, you might be wondering, what’s next? I’ll answer that question with a question – what is working and what isn’t?

Social Media Tips for Event Planners

Social Media Tips for Event Planners

In 2018, 77% of Americans had a social media profile, down a bit from 2017’s 80% figure. Given that statistic, it shouldn’t come as a surprise that today’s consumers expect business across all industries to be active on one social media platform or another.

Social Media – Getting Started is the Toughest Step

Social Media – Getting Started is the Toughest Step

The world of social media can sometimes feel overwhelming for new businesses.  But because those platforms are one of the best ways to connect with your target audience, it’s important to establish a presence on the social media channels your potential clients frequent.