social analytics

Key Performance Indicators to Monitor for Social Media Success

Key Performance Indicators to Monitor for Social Media Success

If you have been working hard on refining your social media profiles, creating stellar social content, and keeping up with your accounts, you might be wondering, what’s next? I’ll answer that question with a question – what is working and what isn’t?

Social Media Tips for Event Planners

Social Media Tips for Event Planners

In 2018, 77% of Americans had a social media profile, down a bit from 2017’s 80% figure. Given that statistic, it shouldn’t come as a surprise that today’s consumers expect business across all industries to be active on one social media platform or another.

Social Media – Getting Started is the Toughest Step

Social Media – Getting Started is the Toughest Step

The world of social media can sometimes feel overwhelming for new businesses.  But because those platforms are one of the best ways to connect with your target audience, it’s important to establish a presence on the social media channels your potential clients frequent.

Common Social Media Mistakes to Avoid and Some Tips for Success

Common Social Media Mistakes to Avoid and Some Tips for Success

While some businesses approach social media as an afterthought, many organizations are beginning to realize the importance of maintaining an active online presence to engage with consumers and expand their reach. Using social media is step one. Using social media correctly is a hugely important step two.

They are Talking – Are You Listening?

They are Talking – Are You Listening?

Similar to social media monitoring, social listening is the process of identifying and responding to what is being said online about a brand, product or company. However, it goes beyond monitoring into a consequent analysis of that information in hopes of extrapolating insights to help direct a course of action.