Social Media

Small Business Social Media: Mistakes to Avoid and Tips for Success

Small Business Social Media: Mistakes to Avoid and Tips for Success

Social media has changed the way we communicate. Whether or not a business should have a presence on social platforms is no longer the question. Rather, brands have to decide how they can best use social media to promote their products or services.

Key Performance Indicators to Monitor for Social Media Success

Key Performance Indicators to Monitor for Social Media Success

If you have been working hard on refining your social media profiles, creating stellar social content, and keeping up with your accounts, you might be wondering, what’s next? I’ll answer that question with a question – what is working and what isn’t?

Social Media Engagement Tips from Baby Boomers to Gen Z

Social Media Engagement Tips from Baby Boomers to Gen Z

Your social media content strategy should take into consideration the demographics of your target audience and the various segments within the larger group. More specifically, your social media strategy and content should reflect the generational differences in your audience.

Social Media Tips for Event Planners

Social Media Tips for Event Planners

In 2018, 77% of Americans had a social media profile, down a bit from 2017’s 80% figure. Given that statistic, it shouldn’t come as a surprise that today’s consumers expect business across all industries to be active on one social media platform or another.

Social Media – Getting Started is the Toughest Step

Social Media – Getting Started is the Toughest Step

The world of social media can sometimes feel overwhelming for new businesses.  But because those platforms are one of the best ways to connect with your target audience, it’s important to establish a presence on the social media channels your potential clients frequent.

There is No Better Time to Get Engaged…On Social Media That Is!

There is No Better Time to Get Engaged…On Social Media That Is!

You’ve set up your social media profiles and have established a semi-regular posting schedule. Those are fabulous first steps, but they aren’t enough. A catalyst for brand growth, social media marketing is vital to maintaining a flourishing online presence.

Actionable Tips for Restaurant Social Media Marketing

Actionable Tips for Restaurant Social Media Marketing

Restaurants want to engage their clientele and while most realize social media platforms are excellent communication channels, not all restaurateurs are sure how to go about it. Adding social media to your marketing strategies can greatly increase awareness about your restaurant, help bring more patrons through your doors, and create engagement with your food.