Competition is intense between event venues. Your marketing content needs to differentiate you from the competition.
Every event planner knows it is essential to keep the pipeline full of prospects. To achieve that, it isn’t enough to do a fabulous job and rely on word of mouth. It is important to actively market your services in order to grow your business. A comprehensive marketing plan is essential and forces you to state your goals, analyze the health of your industry, identify your target audience and understand how they search and interact with information.
One of the first questions that comes up when meeting with a new client comes down to money. Whether you create a visual and compelling proposal, generally people skip straight to the cost. This is understandable. There is a perception that marketing will always be ultra-expensive. People want to see what the damage will be and if it is in the realm of possibility. People have often been burned in the past and wasted a lot of money on marketing “experts” that under delivered and overcharged.