Food trucks serve up authentic, local, convenient treats across the nation. What started as a fad has now become a viable market segment.
The back to school season has expanded over the years as different schools have shifted their annual start times. With clientele ranging from elementary-aged children and their parents to high schoolers to college students and instructors of all levels, many different types of businesses can take advantage of this profitable shopping period.
More and more brands are using location-based marketing strategies and eMarketer predicts that marketers will spend $26.5 billion in mobile location-targeted advertising this year alone.
Generation X is a hugely profitable demographic that some businesses are largely ignoring. Sparks and Honey examined the characteristics of these 35-50-year old consumers in an attempt to understand their value as customers and how best to target them.
Barely 10% of most marketing budgets are allocated to Baby Boomers and yet they outspend other generations annually by billions of dollars.