small business marketing

The Realities of Starting a Business While Still Employed

The Realities of Starting a Business While Still Employed

An excellent way to minimize the risks of starting a new business is to begin work on building your brand while you're still employed. That full-time job ensures that you are paid a regular salary and benefits regardless of how bumpy or smooth the start of your startup is. Retaining your day job allows you to have the best of both worlds.

What Is Experiential Marketing?

What Is Experiential Marketing?

The power of experience is what drives us to go to a live concert when we can listen to the same music at home. It’s what makes the difference between watching a sports game in a stadium instead of on the television. There is just something viscerally different about participating in an event in a way that lets you be part of something as opposed to just watching or listening through some piece of technology.

Marketing Tips for Plumbers

Marketing Tips for Plumbers

If you have a plumbing business, you might find yourself wondering whether your marketing strategies are on target. You have the challenge of finding new customers while simultaneously retaining your existing clients.