strategy

Unlock the Power of Data Visualization for Your Small Business

Unlock the Power of Data Visualization for Your Small Business

As a small business owner, you may not have access to the same resources as larger companies. But that doesn’t mean you can’t reap the benefits of data visualization. In this blog post from Strategy Driven Marketing, we will discuss what data visualization is, how it adds value to both internal operations and marketing efforts, and how it can help transform decision-making.

10 Tips and Tricks for Opening Your Business on a Budget

10 Tips and Tricks for Opening Your Business on a Budget

You might assume that launching a business inevitably comes with steep startup costs - but today, this couldn’t be further from the truth when done right. We are not saying this is the case for every business. The nature of certain businesses will require steep investments in things like inventory, equipment, licenses, space, etc.

The Realities of Starting a Business While Still Employed

The Realities of Starting a Business While Still Employed

An excellent way to minimize the risks of starting a new business is to begin work on building your brand while you're still employed. That full-time job ensures that you are paid a regular salary and benefits regardless of how bumpy or smooth the start of your startup is. Retaining your day job allows you to have the best of both worlds.

What Is Experiential Marketing?

What Is Experiential Marketing?

The power of experience is what drives us to go to a live concert when we can listen to the same music at home. It’s what makes the difference between watching a sports game in a stadium instead of on the television. There is just something viscerally different about participating in an event in a way that lets you be part of something as opposed to just watching or listening through some piece of technology.

Bring on 2019!!

Bring on 2019!!

It has been real… As each year comes to an end, and we embark on the next, it is very common to reflect back and consider our challenges, accomplishments, and hopefully take a few lessons on with us into the coming year.

SEO – Looking Ahead to 2019

SEO – Looking Ahead to 2019

Massive changes are in store for Search Engine Optimization (SEO) as it becomes even more of a science and continues to focus in on user experience. Some of what’s to come will sneak up on us due to the enigmatic nature of the SE beasts but industry experts are already talking about changes we can expect.

Which Analytics Can Help My Website?

Which Analytics Can Help My Website?

It is important to measure the progress of your online efforts but even more important to use metrics that will help improve your brand. Analytics can be defined as the process by which you collect and analyze data. In regards to your company website, you are collecting and examining information about user activity, system performance and so on.

Areas to Invest in Your Business

Areas to Invest in Your Business

We have this conversation with our clients all of the time. We understand where you are coming from. As someone who is ultra-conservative with their spending, I sympathize with my clients and relate with wanting to make sure you get the most bang for your buck. There are only so many dollars to go around. Where should you focus that spend?