It has been real… As each year comes to an end, and we embark on the next, it is very common to reflect back and consider our challenges, accomplishments, and hopefully take a few lessons on with us into the coming year.
Massive changes are in store for Search Engine Optimization (SEO) as it becomes even more of a science and continues to focus in on user experience. Some of what’s to come will sneak up on us due to the enigmatic nature of the SE beasts but industry experts are already talking about changes we can expect.
It is important to measure the progress of your online efforts but even more important to use metrics that will help improve your brand. Analytics can be defined as the process by which you collect and analyze data. In regards to your company website, you are collecting and examining information about user activity, system performance and so on.
We have this conversation with our clients all of the time. We understand where you are coming from. As someone who is ultra-conservative with their spending, I sympathize with my clients and relate with wanting to make sure you get the most bang for your buck. There are only so many dollars to go around. Where should you focus that spend?
Customers expect to be entertained. As such, strategic storytelling should be an integral part of your brand marketing. Stories provide context and meaning to people across different walks of life. Brand storytelling is the sharing and compilation of the feelings, relationships and attributes of your brand. It inspires people to act.
56% of consumers allow their purchasing decisions to be influenced by friends and peers according to research done by Twitter and Annalect. In a similar survey done by Collective Bias, it was found that 70% of millennials’ purchasing decisions are influenced by peer recommendations. The Collective Bias survey also found that 30% of consumers are influenced by non-celebrity bloggers versus 3% influenced by celebrity endorsements.
The marketing funnel has changed. The old concept of offering repeated exposure and hoping for the best is on its way out. A new, multi-prong approach requires marketing efforts to first attract consumers, then find a way to connect with them, and then engage and nurture them to the point of purchase.
Treating either women or men as a homogeneous group is nonsensical. The demographics of “male” and “female” cover a broad spectrum and must be segmented to market effectively. Without taking too much into consideration, women could be split into some basic categories that require diverse marketing approaches. Consider, for example, stay-at-home moms, working moms, and non-moms.