Websites
Strategy Driven Marketing Chicago
Website Tips for Landscapers

A strong web presence is essential for any local service-based business. 97% of consumers go online to find and research local businesses. A landscaping website should be as visually pleasing as the work done by the business itself in order to be an effective marketing tool for the brand.

Website Tips for Landscapers
Marketing Strategy
Strategy Driven Marketing Chicago
Omnichannel Marketing: What it is and how to do ...

 Marketing is undergoing rapid and major changes as it moves away from mass, push-based marketing towards more personalized communication with consumers through the many channels and on the many devices they use.

Omnichannel Marketing: What it is and how to do it
Social Media
Strategy Driven Marketing Chicago
How Businesses Can Use Social Media Stories

Social stories have gained traction after their initial start on Snapchat. Instead of actively engaging with another, specific person, Snapchat users could share with their entire following what was going on throughout their day simply be posting pictures and videos. Even better is the fact that stories disappear after 24 hours so the content doesn’t require the editing that other social posts do.

How Businesses Can Use Social Media Stories
Email
Strategy Driven Marketing Chicago
Personalized Email Marketing

Consumers are more connected across more devices than ever before, thanks to the booming growth of the Internet of Things (IoT). At the same time, consumers increasingly value being treated as individuals and personalized marketing is one-to-one marketing in its truest sense.

Personalized Email Marketing
Analytics
Strategy Driven Marketing Chicago
Augmented Analytics: The Future of Data and ...

Becoming data-driven is a key priority for many brands. With the rising need and importance for data, next-generation technologies and data processing tools are more readily available to organizations of all sizes and across industries.

Augmented Analytics: The Future of Data and Analytics

data driven decision making

Take the Mystery Out of Website Analytics Terms

Take the Mystery Out of Website Analytics Terms

A myriad of web analytics terms has been introduced by both the field of digital marketing and the field of analytics, itself. These terms help us better understand the metrics we collect and use daily to inform our business processes.

Advantages of Data Driven Decision Making

Advantages of Data Driven Decision Making

While we all do a gut check every now and then, it is usually in conjunction with other information we are using to make a decision. A study by the McKinsey Global Institute reports that organizations which utilize data driven decision making are 19 times as likely to see profitable results, 23 times more likely to acquire new customers, and 6 times as likely to retain their customers.