Trends
Strategy Driven Marketing Chicago
The Latest on Chatbots

Chatbots are changing the way brands interact with their customers. Chatbots can help accelerate response time and plug gaps in customer service agent skills and availability.

The Latest on Chatbots
Social Media
Strategy Driven Marketing Chicago
Social Media Tips for Day Spas

The promotional potential of social media is limitless with a strategically thought out and executed marketing plan. Day spas can get the most from their social media efforts by posting relevant, engaging, and interactive content.

Social Media Tips for Day Spas
Website Design
Strategy Driven Marketing Chicago
FAQ Tips from the Team at SDM: Thoughts from ...

Looking back, we’ve discussed Frequently Asked Questions, or FAQs, from a variety of perspectives. We thought it might be informative to lift all of those thoughts (that were more than a brief mention) from their particular blogs and put them all in one place.

FAQ Tips from the Team at SDM: Thoughts from Different Perspectives
Marketing Strategy
Strategy Driven Marketing Chicago
Summer Marketing Tips to Make the Most of the ...

Summer is within sight and with it, the reality that the demand for online shopping tends to decrease during the summer months due to vacations and the fact that people will be spending more time outside without their mobile devices.

Summer Marketing Tips to Make the Most of the Season
Metrics
Strategy Driven Marketing Chicago
Essential Metrics to Measure Digital Marketing ...

Measuring the results of your digital marketing efforts can make the difference between taking shots in the dark and actually seeing a return on your marketing investment.

Essential Metrics to Measure Digital Marketing Efforts

data driven decision making

Advantages of Data Driven Decision Making

Advantages of Data Driven Decision Making

While we all do a gut check every now and then, it is usually in conjunction with other information we are using to make a decision. A study by the McKinsey Global Institute reports that organizations which utilize data driven decision making are 19 times as likely to see profitable results, 23 times more likely to acquire new customers, and 6 times as likely to retain their customers.