A year ago, we wrote about Europe’s General Data Protection Regulation, or GDPR. A year later, little has come to fruition as under-resourced European regulators are still struggling to comprehensively define their mission as they simultaneously attempt to pursue investigations they know will end up in front of the courts.
Just as there are multiple opinions on how to spell drop shipping (my preference), there are also multiple versions of what it is. In general, using a drop shipper is when you partner with a supplier to display their products in your store. The supplier stores product until it is ordered or creates the product upon demand, and ships said product directly to the customer.
There are three groups of people who visit and then leave your website. Those who are ready to convert but need to be presented with one more opportunity seal the deal, those who are not ready to convert and need to be prepared to convert before being provided one more opportunity, and those who previously converted and need to be reminded of what a fabulous experience it was to interact with your brand so why not do it again.
The return of the “buy local” movement is encouraging consumers to invest in their community, much to the delight of small business owners. Whether they live or work in the area, it has been found that 70% of a given store’s customers are typically within three miles of your location. Here are some strategies to make the most of your marketing for local consumers.
The fear of being overwhelmed is one of the greatest challenges for entrepreneurs who are thinking about pursuing a side hustle. Secondary efforts are most successful when they add to your life, not when they burden it. For this reason, it is important to understand your own levels of persistence, motivation, and self-discipline.
In 2017, 81% of Americans had a social media profile. As such, it should be no surprise that modern consumers have the expectation that they can use social media platforms to communicate with everyone and anyone.