business strategy

Europe’s GDPR – One Year Later

Europe’s GDPR – One Year Later

A year ago, we wrote about Europe’s General Data Protection Regulation, or GDPR. A year later, little has come to fruition as under-resourced European regulators are still struggling to comprehensively define their mission as they simultaneously attempt to pursue investigations they know will end up in front of the courts.

Bring on 2019!!

Bring on 2019!!

It has been real… As each year comes to an end, and we embark on the next, it is very common to reflect back and consider our challenges, accomplishments, and hopefully take a few lessons on with us into the coming year.

Startups Myths, Mistakes and a Checklist to Start You Off Right

Startups Myths, Mistakes and a Checklist to Start You Off Right

Starting a new business is not for the faint of heart. It always involves some level of risk. That being said, roadblocks and other obstacles don’t mean you can get something done. They just mean you need to find another to do it.

Is it Time for a Makeover?

Is it Time for a Makeover?

Rebranding is sometimes a reactive strategy necessitated by outside forces and other times it is a proactive measure. While consistency in a brand’s identity is important, there are a number of reasons companies choose to either modify or completely change their branding.

Finish Counting Followers & Focus on Engagement

Finish Counting Followers & Focus on Engagement

Solid content is only the beginning. Engagement is the next goal. The number of followers you have doesn’t matter if they aren’t engaging with your content or your brand.

Dropshipping, DropShipping, Drop Shipping…Forget the Name, Let’s Talk About It

Dropshipping, DropShipping, Drop Shipping…Forget the Name, Let’s Talk About It

Just as there are multiple opinions on how to spell drop shipping (my preference), there are also multiple versions of what it is. In general, using a drop shipper is when you partner with a supplier to display their products in your store. The supplier stores product until it is ordered or creates the product upon demand, and ships said product directly to the customer.

Let Them Go but Don’t Lose Them - Retargeting

Let Them Go but Don’t Lose Them - Retargeting

There are three groups of people who visit and then leave your website. Those who are ready to convert but need to be presented with one more opportunity seal the deal, those who are not ready to convert and need to be prepared to convert before being provided one more opportunity, and those who previously converted and need to be reminded of what a fabulous experience it was to interact with your brand so why not do it again.

Local Marketing

Local Marketing

The return of the “buy local” movement is encouraging consumers to invest in their community, much to the delight of small business owners. Whether they live or work in the area, it has been found that 70% of a given store’s customers are typically within three miles of your location. Here are some strategies to make the most of your marketing for local consumers.