marketing

Back to School Marketing Tips

Back to School Marketing Tips

The back to school season has expanded over the years as different schools have shifted their annual start times. With clientele ranging from elementary-aged children and their parents to high schoolers to college students and instructors of all levels, many different types of businesses can take advantage of this profitable shopping period.

Marketing to Millennials

Marketing to Millennials

Millennials are a highly tech-savvy generation having come of age during the digital revolution. If you are wondering whether or not your brand’s marketing strategies should tap into the buying power of this group of consumers, here is some food for thought.

MARKETING TIPS FOR DAY SPAS

MARKETING TIPS FOR DAY SPAS

To first attract and then retain clients are the main marketing goals for anyone in the day spa industry. It is important to remember that marketing is an ongoing investment that involves advertising, client support, public relations, media planning, and more.

Summer Marketing Tips to Make the Most of the Season

Summer Marketing Tips to Make the Most of the Season

Summer is within sight and with it, the reality that the demand for online shopping tends to decrease during the summer months due to vacations and the fact that people will be spending more time outside without their mobile devices.

Marketing Tips to Help Nonprofit Organizations Make the Most of Their Marketing Efforts

Marketing Tips to Help Nonprofit Organizations Make the Most of Their Marketing Efforts

Most nonprofits rely exclusively on the funding and support of their donors to underwrite their efforts. This reliance makes donor outreach a critical component of any nonprofit seeking long-term success and puts the bulk of the pressure on its marketing campaigns.