marketing campaigns

How to Make the Most of Your Retargeting Campaigns

How to Make the Most of Your Retargeting Campaigns

Retargeting, in the world of advertising and marketing, is exactly what it sounds like. It puts your brand and your message back in front of the consumers who visited your website and ended up part of your site’s bounce statistic.

Boost Holiday Sales - Make Your List and Check it Twice

Boost Holiday Sales - Make Your List and Check it Twice

E-commerce holiday sales increased by 59% last year. To take advantage of this growing segment of the population, now is the time to make sure your holiday marketing campaign is well planned to ensure it can be successfully implemented.

Truth about Conversion Rates

Truth about Conversion Rates

Considering starting a new business? Have one started and waiting for things to take off? For small business owners and entrepreneurs, one of the biggest pain points is often that they are not getting enough eyes on their site or reaching enough people to let them know about their business. Obviously, the amount of traffic you are getting to your website really affects your company’s bottom line.

Programmatic Advertising

Programmatic Advertising

You are not alone if you are wondering exactly what programmatic advertising is. This complex yet effective means of obtaining advertising space has been around for a few years helping business target more efficient spending. Whether it is banner ads on websites, mobile ads, or in-stream video, Magna Global has estimated that 50% of all advertising will be programmatic by 2019.

Once Upon a Time in a Marketing Campaign…

Once Upon a Time in a Marketing Campaign…

Customers expect to be entertained. As such, strategic storytelling should be an integral part of your brand marketing. Stories provide context and meaning to people across different walks of life. Brand storytelling is the sharing and compilation of the feelings, relationships and attributes of your brand. It inspires people to act.