messaging

Are Your Landing Pages All They Can Be?

Are Your Landing Pages All They Can Be?

Landing Page Optimization is the process of enhancing or improving each element on your landing page to increase conversions. (Neil Patel, writing for Crazy Egg) Consistent tone, design, and messaging are essential. Unfortunately, small tweaks are often not enough to improve the performance of a landing page. Many times, a better, overall design is called for.

Truth about Conversion Rates

Truth about Conversion Rates

Considering starting a new business? Have one started and waiting for things to take off? For small business owners and entrepreneurs, one of the biggest pain points is often that they are not getting enough eyes on their site or reaching enough people to let them know about their business. Obviously, the amount of traffic you are getting to your website really affects your company’s bottom line.

8 Pieces of Marketing Advice you Should IGNORE!

8 Pieces of Marketing Advice you Should IGNORE!

Everyone has marketing advice but not everyone should be sharing it. What works for Company A in situation X may not work for Company B in situation Y. And just because someone has seen a series of ads on television or a social media platform does not mean he or she is a marketing expert.

Direct Mail is Still an Effective Marketing Tool

Direct Mail is Still an Effective Marketing Tool

There are new tools and strategies that have redefined the world of direct mail, enabling it to emerge, once again, as an effective marketing channel. 70% of Americans say that direct mail feels more personal than the Internet so it is not surprising that brand recall was found to be 70% higher for direct mail marketing versus digital ads.

The Importance of Strong CTAs

The Importance of Strong CTAs

If your landing pages don’t contain a strong Call to Action (CTA), you are missing a conversion opportunity with every viewer. Crucial to inbound marketing, effective CTAs have the potential to change readers into viable leads and increase your bottom line.