Everyone has marketing advice but not everyone should be sharing it. What works for Company A in situation X may not work for Company B in situation Y. And just because someone has seen a series of ads on television or a social media platform does not mean he or she is a marketing expert.
Email is an open platform which makes it a powerful, low-cost marketing channel. Internet users sent and received a daily average of 269 billion messages in 2017. The modern form of direct response marketing, email is one of the most effective inbound and outbound lead sources. Even with the increase in other channels of lead generation, email is still a strong way to upsell current customers and convert leads.