Consumers are more connected across more devices than ever before, thanks to the booming growth of the Internet of Things (IoT). At the same time, consumers increasingly value being treated as individuals and personalized marketing is one-to-one marketing in its truest sense.
There is an amazing amount of competition in the world of email marketing when you consider that approximately 269 billion emails are sent every day.
Mid-July into September is the second largest consumer spending period each year. Back to school and college spending is expected to exceed $27 billion in 2018 with children likely to influence more than $21 billion of that spending. This large-scale shopping season presents a fabulous business opportunity for retailers and service providers alike so it is important to maximize sales of everything from clothing and personalized bags to last minute haircuts and teeth cleanings.
The successful use of marketing automation depends on the size of a business, its sales cycle, advertising channels and a number of other variables. It is important to know the features your business needs and those that are superfluous to your efforts. You should consider pricing, usability, and integration with your current software – especially if it is an option without a built-in CRM.
The Internet has changed how we do business and how we assess our business efforts. Cisco predicts that global Internet traffic in 2020 will be 95 times the volume seen in 2005. Which metrics we track and how we extrapolate meaning from them can have a deep impact on the growth and success of any business. In a world full of data, sometimes a list of seemingly random statistics can help focus our minds as we seek to understand the health of our organization.
Email is an open platform which makes it a powerful, low-cost marketing channel. Internet users sent and received a daily average of 269 billion messages in 2017. The modern form of direct response marketing, email is one of the most effective inbound and outbound lead sources. Even with the increase in other channels of lead generation, email is still a strong way to upsell current customers and convert leads.