ecommerce sites

Ecommerce: Common Mistakes and the Need for Continuous Improvement

Ecommerce: Common Mistakes and the Need for Continuous Improvement

As in any field, you need the right tools, expertise, and determination to reach the top of your ecommerce game. It’s imperative that you prepare your brand for success by avoiding common pitfalls as you build and maintain your ecommerce site.

The Ins and Outs of Ecommerce Shipping

The Ins and Outs of Ecommerce Shipping

New online retailers who sell physical products may be overwhelmed by the idea of shipping their items to consumers. From packing the orders to monitoring related expenses, an effective shipping process can make the difference between success and failure of an online retail business.

E-commerce Trends for 2019

E-commerce Trends for 2019

Certain to be another disruptive year in online retail, 2019 brings with it, new advances in technology and changes in web design trends to keep up with those innovations. The incessantly expanding field of e-commerce will also see new trends relevant to other web improvements and growing customer expectations.

When Congestion is a Good Thing

When Congestion is a Good Thing

While traffic is not normally something we look for, when we’re talking online traffic to your e-commerce offerings, that’s a different story. And you don’t want just any traffic, you want people who have an interest in your niche, are willing to sign up for your mailing list, and who want to become customers.

Dropshipping, DropShipping, Drop Shipping…Forget the Name, Let’s Talk About It

Dropshipping, DropShipping, Drop Shipping…Forget the Name, Let’s Talk About It

Just as there are multiple opinions on how to spell drop shipping (my preference), there are also multiple versions of what it is. In general, using a drop shipper is when you partner with a supplier to display their products in your store. The supplier stores product until it is ordered or creates the product upon demand, and ships said product directly to the customer.

Navigation

Navigation

A positive user experience is critical to the success of your online efforts when it comes to site navigation. A poorly designed navigation can reduce user satisfaction and increase bounce rate. Ask yourself, “What are my main website goals?” The navigational choices you offer readers should correspond to those goals.

An Artist’s Website

An Artist’s Website

Establishing an online presence helps to eliminate the barrier that has traditionally existed between the artist and the general public. It is important to own and maintain a website dedicated solely to your artwork. A website provides you a platform from which you can build your brand and market and sell your art. With options like Square and PayPal, artists have more options for selling online and don’t need to depend on the large conglomerate artist websites. A properly designed website can be as effective as having your art displayed in galleries.

E-commerce Best Practices

E-commerce Best Practices

Converting viewers into buyers is the greatest challenge for your e-commerce site. Online selling requires different strategy than in a brick-and-mortar store. And with the volume of e-commerce sites, it is important for businesses to emphasize the unique value of their offerings and to provide consumers the best user experience possible. Here are some things to consider when evaluating your online store.