Your brand’s website is the 24/7 face of your business. And while disseminating information about products, services, and promotions needs to the main focus, it is also important to find ways to use your website to connect with your target audience.
As a small business owner who wears many hats you might be intimidated when told you need to do one more thing called blogging. What if I instead suggest that you write some short articles? Pick topics related to your business, topics that interest you, that you are enthusiastic about – and write. Now post those articles on your website a couple times a week; daily if you really get into it. Congratulations! You are blogging. But is it really worth your time?