Adding a blog to your website is an excellent way to flesh out the informative content you offer on your site. It allows you to provide unique thoughts and insights on topics relevant to your industry and differentiate yourself from the competition.
Link building is essential for success when it comes to ranking organically. It is one of the top-ranking factors Google considers, but search engines are continually changing their algorithms in order to identify the best results for Internet searchers. While the importance of links may have diminished a bit in the eyes of SEO sources, links still have influence in search results.