marketing strategy

Website Tips for Electrical Contractors

Website Tips for Electrical Contractors

The website for your electrical contracting company is the 24/7 face of your brand. Your site should be a source of information and education as you display the best of your talents and everything that your electrical contracting company has to offer.

Messaging Apps: What They Are and How to Make Them a Part of Your Marketing Strategy

Messaging Apps: What They Are and How to Make Them a Part of Your Marketing Strategy

Messaging apps also referred to as social messaging or chat applications, are apps and platforms that enable users to message one another. Many started in conjunction with social networking platforms but the technology has developed into broad platforms.

Omnichannel Marketing: What it is and how to do it

Omnichannel Marketing: What it is and how to do it

 Marketing is undergoing rapid and major changes as it moves away from mass, push-based marketing towards more personalized communication with consumers through the many channels and on the many devices they use.

How Businesses Can Use Social Media Stories

How Businesses Can Use Social Media Stories

Social stories have gained traction after their initial start on Snapchat. Instead of actively engaging with another, specific person, Snapchat users could share with their entire following what was going on throughout their day simply be posting pictures and videos. Even better is the fact that stories disappear after 24 hours so the content doesn’t require the editing that other social posts do.

Personalized Email Marketing

Personalized Email Marketing

Consumers are more connected across more devices than ever before, thanks to the booming growth of the Internet of Things (IoT). At the same time, consumers increasingly value being treated as individuals and personalized marketing is one-to-one marketing in its truest sense.