marketing strategy

Back to School Marketing Tips

Back to School Marketing Tips

The back to school season has expanded over the years as different schools have shifted their annual start times. With clientele ranging from elementary-aged children and their parents to high schoolers to college students and instructors of all levels, many different types of businesses can take advantage of this profitable shopping period.

Marketing to Millennials

Marketing to Millennials

Millennials are a highly tech-savvy generation having come of age during the digital revolution. If you are wondering whether or not your brand’s marketing strategies should tap into the buying power of this group of consumers, here is some food for thought.

Gender Marketing or Gender-Neutral?

Gender Marketing or Gender-Neutral?

Gender is fluid in a way like never before, and the marketing world is scrambling to understand how best to respond to this market change. Is a completely gender-neutral strategy the answer or should brands try a new approach to gender marketing?

Why You Should Market to Generation X and Some Tips for Success

Why You Should Market to Generation X and Some Tips for Success

Generation X is a hugely profitable demographic that some businesses are largely ignoring. Sparks and Honey examined the characteristics of these 35-50-year old consumers in an attempt to understand their value as customers and how best to target them.

Mobile Marketing Developments and Trends

Mobile Marketing Developments and Trends

2019 has brought with it, innovations and disruptions that have impacted the world of mobile marketing. As leading players continue their battle for dominance, we’ll continue to see advances in augmented reality, voice technology, social commerce, mobile video, and more.