content strategy

Infographics – An Engaging Communication Tool When Well Planned and Executed

Infographics – An Engaging Communication Tool When Well Planned and Executed

The word “infographic” is a condensed compound of information and graphic. Fairly self-explanatory, infographics are visual representations of data or knowledge with the intention of presenting information clearly and concisely.

Live Streaming – A Powerful Way to Connect When You Avoid These Common Pitfalls

Live Streaming – A Powerful Way to Connect When You Avoid These Common Pitfalls

Many businesses and entrepreneurs have helped create the recent buzz surrounding live streaming. Unfortunately, many of those efforts have come remarkably short of mediocre let alone fabulous.

New Technologies and Trends Continue to Impact Content Management Practices

New Technologies and Trends Continue to Impact Content Management Practices

Organizations of all types and sizes have focused in on content over the last several years. Changes in consumer demands and technology necessitate a change in the approach to the development, marketing, and management of content.

Tips for Crafting Blog Posts People Will Read

Tips for Crafting Blog Posts People Will Read

Blogging is a critical component of inbound marketing. Consumers read, on average, three to five pieces of content before beginning the buying process. Companies that place a priority on blogging are more likely to see a positive return than brands that don’t.

Curating Content with Confidence

Curating Content with Confidence

Bringing meaningful organization to the multitudes of content available today is easily a full-time job and daunting task for even an experienced writer. The fabulous thing is that we each bring our own focus to the content as we strive to provide the segments of our target audience with interesting and relevant content in a timely manner.