Your brand’s website is the 24/7 face of your business. And while disseminating information about products, services, and promotions needs to the main focus, it is also important to find ways to use your website to connect with your target audience.
Just to clarify, voice search is when users speak into a device, usually a home assistant or mobile phone, to ask a search engine or digital assistant a question. Artificial intelligence (AI) technologies use speech recognition to understand what the user is looking for and then try to provide the best answer found in the online search.
When asked about search engines, many people think of Bing, Yahoo, AOL, or Google but there are actually a large number in existence. Google handles a majority of Internet searches so most of what is discussed pertains to their particular practices. However, other search engines function in a similar manner. What some people might not understand is that an Internet search does not, literally, search the Internet.
You’ve seen them. Those emails and articles warning about the catastrophic events coming with impending Google updates. Things are constantly changing with browser and search engine updates and it is often difficult for businesses to keep up. Because of these regular changes, coupled with uncertainty from those who have been sold by experts that didn’t deliver there are a ton of myths and misconceptions swirling around SEO.