websites

2018 Made Us Love Squarespace, for our Client's Websites, Even More!

2018 Made Us Love Squarespace, for our Client's Websites, Even More!

It is no secret that we are huge fans of the Squarespace platform! We choose Squarespace as the launching board for the majority of our client’s websites.

The Strategy Driven Marketing (SDM) team uses Squarespace’s multitude of striking template options and built-in functionality to create eye-catching and compelling websites that help communicate the value that each business brings to the table.

Design Elements to Keep in Mind if You Want Your Real Estate Website to Convert

Design Elements to Keep in Mind if You Want Your Real Estate Website to Convert

A user-friendly real estate website is an important element of your marketing strategy. Buyers, sellers, and renters all utilize the Internet for their research and a well-designed, properly functioning website will help establish a trusting relationship with prospective clients of all types.

Navigation

Navigation

A positive user experience is critical to the success of your online efforts when it comes to site navigation. A poorly designed navigation can reduce user satisfaction and increase bounce rate. Ask yourself, “What are my main website goals?” The navigational choices you offer readers should correspond to those goals.

Business Websites – the Sequel

Business Websites – the Sequel

A few weeks ago, we talked about important things to consider when either building a new business website or raising the sophistication level of an existing site. User experience is of upmost importance as it can inspire consumers to delve further into your website or move on to the next one.

Dentists and Digital – Electronic Footprint or Bitemark?

Dentists and Digital – Electronic Footprint or Bitemark?

By now, most people have had some exposure to the hunky dentist doing a dance challenge in the hallways of his practice. The video went viral almost immediately. (Here is a link, in case you missed it!) While this is an unusual example, building an online presence and interacting within digital communities can help dental professionals promote their practice, provide reliable information, and help patients feel less anxious about their trips to the dentist.