If you are asking yourself, “Why isn’t anyone looking at my website?” you are not alone. A good deal of time and money go into the creation and maintenance of a website so it’s easy to take it personally when the number of visitors to your site is minimal.
It is no secret that we are huge fans of the Squarespace platform! We choose Squarespace as the launching board for the majority of our client’s websites.
The Strategy Driven Marketing (SDM) team uses Squarespace’s multitude of striking template options and built-in functionality to create eye-catching and compelling websites that help communicate the value that each business brings to the table.
A positive user experience is critical to the success of your online efforts when it comes to site navigation. A poorly designed navigation can reduce user satisfaction and increase bounce rate. Ask yourself, “What are my main website goals?” The navigational choices you offer readers should correspond to those goals.