Have you ever tried to use your business’s website as if you were a customer? As a mobile user?
It is no secret that we are huge fans of the Squarespace platform! We choose Squarespace as the launching board for the majority of our client’s websites.
The Strategy Driven Marketing (SDM) team uses Squarespace’s multitude of striking template options and built-in functionality to create eye-catching and compelling websites that help communicate the value that each business brings to the table.
Establishing an online presence helps to eliminate the barrier that has traditionally existed between the artist and the general public. It is important to own and maintain a website dedicated solely to your artwork. A website provides you a platform from which you can build your brand and market and sell your art. With options like Square and PayPal, artists have more options for selling online and don’t need to depend on the large conglomerate artist websites. A properly designed website can be as effective as having your art displayed in galleries.