marketing tactics

Marketing Tips for Plumbers

Marketing Tips for Plumbers

If you have a plumbing business, you might find yourself wondering whether your marketing strategies are on target. You have the challenge of finding new customers while simultaneously retaining your existing clients.

Independent Contractors: The Marketing Struggle is Real

Independent Contractors: The Marketing Struggle is Real

If you are an independent contractor, you face some challenges when it comes to helping people find out about your services. Competition with larger companies can be intimidating with the limited time and resources available to most independent contractors.

Back to School Marketing Tips

Back to School Marketing Tips

The back to school season has expanded over the years as different schools have shifted their annual start times. With clientele ranging from elementary-aged children and their parents to high schoolers to college students and instructors of all levels, many different types of businesses can take advantage of this profitable shopping period.

Gender Marketing or Gender-Neutral?

Gender Marketing or Gender-Neutral?

Gender is fluid in a way like never before, and the marketing world is scrambling to understand how best to respond to this market change. Is a completely gender-neutral strategy the answer or should brands try a new approach to gender marketing?

Why You Should Market to Generation X and Some Tips for Success

Why You Should Market to Generation X and Some Tips for Success

Generation X is a hugely profitable demographic that some businesses are largely ignoring. Sparks and Honey examined the characteristics of these 35-50-year old consumers in an attempt to understand their value as customers and how best to target them.