marketing tactics

Back to School Marketing Tips

Back to School Marketing Tips

The back to school season has expanded over the years as different schools have shifted their annual start times. With clientele ranging from elementary-aged children and their parents to high schoolers to college students and instructors of all levels, many different types of businesses can take advantage of this profitable shopping period.

Gender Marketing or Gender-Neutral?

Gender Marketing or Gender-Neutral?

Gender is fluid in a way like never before, and the marketing world is scrambling to understand how best to respond to this market change. Is a completely gender-neutral strategy the answer or should brands try a new approach to gender marketing?

Why You Should Market to Generation X and Some Tips for Success

Why You Should Market to Generation X and Some Tips for Success

Generation X is a hugely profitable demographic that some businesses are largely ignoring. Sparks and Honey examined the characteristics of these 35-50-year old consumers in an attempt to understand their value as customers and how best to target them.

MARKETING TIPS FOR DAY SPAS

MARKETING TIPS FOR DAY SPAS

To first attract and then retain clients are the main marketing goals for anyone in the day spa industry. It is important to remember that marketing is an ongoing investment that involves advertising, client support, public relations, media planning, and more.

Marketing Tips to Help Nonprofit Organizations Make the Most of Their Marketing Efforts

Marketing Tips to Help Nonprofit Organizations Make the Most of Their Marketing Efforts

Most nonprofits rely exclusively on the funding and support of their donors to underwrite their efforts. This reliance makes donor outreach a critical component of any nonprofit seeking long-term success and puts the bulk of the pressure on its marketing campaigns.