Your brand’s website often introduces your company to potential clients. It is also key to retaining existing customers. Your site is the 24/7 face of your business and deserves your best attention and efforts.
There is no magic combination that can be followed time and again to ensure a successful entrepreneurial journey. The best approach is to pursue your vision and prepare yourself for any and all challenges that might develop along the way.
As we prepared to move into 2019, we identified a number of digital marketing trends that would impact our practices. Businesses have to acknowledge that times are changing and marketing is changing right along with everything else.
If you are like most other brands, you spend a lot of time and resources persuading and encouraging consumers to visit your product pages. Once a visitor reaches one of your pages, are they excited, compelled to make a purchase, or totally underwhelmed?
Slow website speed is one of the greatest deterrents when it comes to conversions. Having a quick website is essential because a few extra seconds can make a tremendous impact on your bottom line, your brand’s reputation, and your ranking with search engines.
If you have been working hard on refining your social media profiles, creating stellar social content, and keeping up with your accounts, you might be wondering, what’s next? I’ll answer that question with a question – what is working and what isn’t?