Business Owners

Independent Contractors: The Marketing Struggle is Real

Independent Contractors: The Marketing Struggle is Real

If you are an independent contractor, you face some challenges when it comes to helping people find out about your services. Competition with larger companies can be intimidating with the limited time and resources available to most independent contractors.

The State Sales Tax Rules Have Changed for eCommerce

The State Sales Tax Rules Have Changed for eCommerce

The recent case before the U.S. Supreme Court was South Dakota v. Wayfair, Inc., et al. in which the State of South Dakota was seeking to collect sales tax from all online transactions, even for businesses without a physical presence in the state. Prior U.S. Supreme Court decisions in 1967 and 1992 only allowed such taxes to be collected on sales from businesses with a physical presence in a given state.

Marketing Stuff I Wish I’d Known When I Started my Business

Marketing Stuff I Wish I’d Known When I Started my Business

There is no certainty in marketing. There is no predictable success pattern. What works for one company may not work for the next. Sometimes the best we can do is learn from the challenges and successes of ourselves and others. Here are some things everyone should know about marketing:

Creating Brochures that Work for Your Business

Creating Brochures that Work for Your Business

Effective marketing requires the use of multiple platforms working in conjunction with one another. Numerous points of contact are necessary to gain the trust of prospective clients so you need to go beyond the company website. A business brochure is a marketing investment, a part of your branding strategy.