If you are an independent contractor, you face some challenges when it comes to helping people find out about your services. Competition with larger companies can be intimidating with the limited time and resources available to most independent contractors.
The recent case before the U.S. Supreme Court was South Dakota v. Wayfair, Inc., et al. in which the State of South Dakota was seeking to collect sales tax from all online transactions, even for businesses without a physical presence in the state. Prior U.S. Supreme Court decisions in 1967 and 1992 only allowed such taxes to be collected on sales from businesses with a physical presence in a given state.
Effective marketing requires the use of multiple platforms working in conjunction with one another. Numerous points of contact are necessary to gain the trust of prospective clients so you need to go beyond the company website. A business brochure is a marketing investment, a part of your branding strategy.