We’ve barely gotten a glimpse at the beginning of summer but that means it’s time to be thinking about the upcoming back to school shopping season.
Launching a new online store is only the beginning. One of your first goals after launch is to begin establishing the trustworthiness of your e-commerce site. It is difficult for visitors to your site to gauge the quality of your offerings when they have no product or customer service reviews to look at.
To be successful, you need to maintain a sell anywhere and everywhere attitude. The number of online purchases continues to grow every year. E-commerce saw 2.3 trillion dollars in sales in 2017 and is predicted to exceed 4 trillion dollars by 2021. Some businesses rely on sales made through large online marketplaces, others depend solely on their website’s e-commerce ability. Let’s look at the advantages and challenges of both.
The recent case before the U.S. Supreme Court was South Dakota v. Wayfair, Inc., et al. in which the State of South Dakota was seeking to collect sales tax from all online transactions, even for businesses without a physical presence in the state. Prior U.S. Supreme Court decisions in 1967 and 1992 only allowed such taxes to be collected on sales from businesses with a physical presence in a given state.