ecommerce sales

Summer Marketing Tips to Make the Most of the Season

Summer Marketing Tips to Make the Most of the Season

Summer is within sight and with it, the reality that the demand for online shopping tends to decrease during the summer months due to vacations and the fact that people will be spending more time outside without their mobile devices.

Boost Holiday Sales - Make Your List and Check it Twice

Boost Holiday Sales - Make Your List and Check it Twice

E-commerce holiday sales increased by 59% last year. To take advantage of this growing segment of the population, now is the time to make sure your holiday marketing campaign is well planned to ensure it can be successfully implemented.

Dropshipping, DropShipping, Drop Shipping…Forget the Name, Let’s Talk About It

Dropshipping, DropShipping, Drop Shipping…Forget the Name, Let’s Talk About It

Just as there are multiple opinions on how to spell drop shipping (my preference), there are also multiple versions of what it is. In general, using a drop shipper is when you partner with a supplier to display their products in your store. The supplier stores product until it is ordered or creates the product upon demand, and ships said product directly to the customer.

E-commerce Best Practices

E-commerce Best Practices

Converting viewers into buyers is the greatest challenge for your e-commerce site. Online selling requires different strategy than in a brick-and-mortar store. And with the volume of e-commerce sites, it is important for businesses to emphasize the unique value of their offerings and to provide consumers the best user experience possible. Here are some things to consider when evaluating your online store.

Back to School/College Tips for E-commerce

Back to School/College Tips for E-commerce

Mid-July into September is the second largest consumer spending period each year. Back to school and college spending is expected to exceed $27 billion in 2018 with children likely to influence more than $21 billion of that spending. This large-scale shopping season presents a fabulous business opportunity for retailers and service providers alike so it is important to maximize sales of everything from clothing and personalized bags to last minute haircuts and teeth cleanings.