Businesses measure everything. From the performance of email campaigns to the popularity of social media posts to conversion rates, who doesn’t love some statistics every now and then?
Just as there are multiple opinions on how to spell drop shipping (my preference), there are also multiple versions of what it is. In general, using a drop shipper is when you partner with a supplier to display their products in your store. The supplier stores product until it is ordered or creates the product upon demand, and ships said product directly to the customer.
Converting viewers into buyers is the greatest challenge for your e-commerce site. Online selling requires different strategy than in a brick-and-mortar store. And with the volume of e-commerce sites, it is important for businesses to emphasize the unique value of their offerings and to provide consumers the best user experience possible. Here are some things to consider when evaluating your online store.