ecommerce websites

Ecommerce: Common Mistakes and the Need for Continuous Improvement

Ecommerce: Common Mistakes and the Need for Continuous Improvement

As in any field, you need the right tools, expertise, and determination to reach the top of your ecommerce game. It’s imperative that you prepare your brand for success by avoiding common pitfalls as you build and maintain your ecommerce site.

Powerful Product Pages Persuade Purchasers

Powerful Product Pages Persuade Purchasers

A potential customer has typed a query into a search engine, perused the search results and decided to click on YOUR product! How do you make sure that consumer sticks around to browse through your online store? By offering informative, aesthetically pleasing, and properly functioning product pages.

Last Minute Squarespace Strategies for the Holiday Shopping Season

Last Minute Squarespace Strategies for the Holiday Shopping Season

The holiday season is an important time for your brand to optimize its sales strategies. If your business website and online store are set up through the powerful, all-in-one Squarespace platform, you are in an excellent place to capitalize on the amazing e-commerce and marketing tools available there.

How a Young E-commerce Site Can Project Trustworthiness

How a Young E-commerce Site Can Project Trustworthiness

Launching a new online store is only the beginning. One of your first goals after launch is to begin establishing the trustworthiness of your e-commerce site. It is difficult for visitors to your site to gauge the quality of your offerings when they have no product or customer service reviews to look at.

Can I Get a Side of E-commerce with That?

Can I Get a Side of E-commerce with That?

Building an e-commerce business while working a full-time job is a challenging venture but the opportunities are endless. All sorts of people want to buy all sorts of things and many of them want to do it from the comfort of their couch and jammie pants.

Dropshipping, DropShipping, Drop Shipping…Forget the Name, Let’s Talk About It

Dropshipping, DropShipping, Drop Shipping…Forget the Name, Let’s Talk About It

Just as there are multiple opinions on how to spell drop shipping (my preference), there are also multiple versions of what it is. In general, using a drop shipper is when you partner with a supplier to display their products in your store. The supplier stores product until it is ordered or creates the product upon demand, and ships said product directly to the customer.

E-commerce Best Practices

E-commerce Best Practices

Converting viewers into buyers is the greatest challenge for your e-commerce site. Online selling requires different strategy than in a brick-and-mortar store. And with the volume of e-commerce sites, it is important for businesses to emphasize the unique value of their offerings and to provide consumers the best user experience possible. Here are some things to consider when evaluating your online store.