A point-of-purchase (POP) display is what the marketing world calls material or advertising placed next to merchandise that it promotes.
A potential customer has typed a query into a search engine, perused the search results and decided to click on YOUR product! How do you make sure that consumer sticks around to browse through your online store? By offering informative, aesthetically pleasing, and properly functioning product pages.
Establishing prices for your brand’s products and services can be a challenging task. The process of making a purchase is an emotional one. Simply calculating your cost, adding what you’d like to make on top of that and coming to a final price won’t cut it. You need to take into account the emotions of your buyers. That strategy is called psychological pricing.
Best practice for business Facebook use integrates organic and paid strategies. Fortunately, businesses can utilize both boosted posts and ads with a limited budget so it is not surprising that 94% of businesses have invested in Facebook advertising. With the latest changes in the Facebook algorithm, it is more important than ever to post content that viewers will care about and react to.