Conversion is the reason your digital marketing exists. Most people think of that moment when a website visitor becomes a paying customer when the topic of conversions comes up.
Considering starting a new business? Have one started and waiting for things to take off? For small business owners and entrepreneurs, one of the biggest pain points is often that they are not getting enough eyes on their site or reaching enough people to let them know about their business. Obviously, the amount of traffic you are getting to your website really affects your company’s bottom line.
Best practice for business Facebook use integrates organic and paid strategies. Fortunately, businesses can utilize both boosted posts and ads with a limited budget so it is not surprising that 94% of businesses have invested in Facebook advertising. With the latest changes in the Facebook algorithm, it is more important than ever to post content that viewers will care about and react to.