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Facebook Ads – An Alternative Worth Considering

Facebook Ads – An Alternative Worth Considering

Historically, people have considered Facebook Ads and Google AdWords to be mutually exclusive, competitors, and think that a choice has to be made between the two. It doesn’t have to be one or the other. Each has its strengths and challenges so it truly depends on what your brand needs when it comes down to a decision of using one or the other, or both platforms.

Facebook – Boosted Posts or Ads?

Facebook – Boosted Posts or Ads?

Best practice for business Facebook use integrates organic and paid strategies. Fortunately, businesses can utilize both boosted posts and ads with a limited budget so it is not surprising that 94% of businesses have invested in Facebook advertising. With the latest changes in the Facebook algorithm, it is more important than ever to post content that viewers will care about and react to.

Hashtags. Lets talk #s

Hashtags. Lets talk #s

When we were growing up "#" meant something completely different. Unless you have been living under a rock or have sworn off technology completely, you are likely well aware that this symbol has transitioned from being thought of first as a number symbol and is now all over the internet in the form of hashtags.