Most organizations know they should be doing social and many are, but few feel they are using these platforms to their full potential. The process of analyzing the performance of your social media efforts is not much different from traditional business practice.
Historically, people have considered Facebook Ads and Google AdWords to be mutually exclusive, competitors, and think that a choice has to be made between the two. It doesn’t have to be one or the other. Each has its strengths and challenges so it truly depends on what your brand needs when it comes down to a decision of using one or the other, or both platforms.
Any content can be made shareable. It’s creating shareworthy content that presents the real challenge. You grow your exposure by creating shareworthy content so your posts need to stand out in the overwhelming abundance of information on the average person’s newsfeed. The goal is to educate, inform, and inspire - engage the reader in some way. Show human truth in the hopes of resonating with other people’s personal truths so they are motivated to share your content.
In 2017, 81% of Americans had a social media profile. As such, it should be no surprise that modern consumers have the expectation that they can use social media platforms to communicate with everyone and anyone.