Retargeting, in the world of advertising and marketing, is exactly what it sounds like. It puts your brand and your message back in front of the consumers who visited your website and ended up part of your site’s bounce statistic.
Restaurants want to engage their clientele and while most realize social media platforms are excellent communication channels, not all restaurateurs are sure how to go about it. Adding social media to your marketing strategies can greatly increase awareness about your restaurant, help bring more patrons through your doors, and create engagement with your food.
In 2017, 81% of Americans had a social media profile. As such, it should be no surprise that modern consumers have the expectation that they can use social media platforms to communicate with everyone and anyone.
10% of people remember what they hear. 20% of people remember what they read. But 80% of people remember what they see and do (Wyzowl). Instagram is based on the power of visual communication…without too much work for the user; and has other social media platforms trying to match pace. Forrester Research found that Instagram generates 120 times more engagement than Twitter and the ability to immediately edit and post images provides the instant gratification missing on Facebook.