Retargeting, in the world of advertising and marketing, is exactly what it sounds like. It puts your brand and your message back in front of the consumers who visited your website and ended up part of your site’s bounce statistic.
E-commerce holiday sales increased by 59% last year. To take advantage of this growing segment of the population, now is the time to make sure your holiday marketing campaign is well planned to ensure it can be successfully implemented.
There are three groups of people who visit and then leave your website. Those who are ready to convert but need to be presented with one more opportunity seal the deal, those who are not ready to convert and need to be prepared to convert before being provided one more opportunity, and those who previously converted and need to be reminded of what a fabulous experience it was to interact with your brand so why not do it again.