Pew Research Center reports that 96% of people in the United States own a mobile phone of some kind and over 80% own a smartphone. So, it should come as no surprise that mobile payments are starting to take off.
A year ago, we wrote about Europe’s General Data Protection Regulation, or GDPR. A year later, little has come to fruition as under-resourced European regulators are still struggling to comprehensively define their mission as they simultaneously attempt to pursue investigations they know will end up in front of the courts.
Just as there are multiple opinions on how to spell drop shipping (my preference), there are also multiple versions of what it is. In general, using a drop shipper is when you partner with a supplier to display their products in your store. The supplier stores product until it is ordered or creates the product upon demand, and ships said product directly to the customer.
In today’s competitive market, customers have a large array of choices. Customer-centric marketing is a long-term strategy that invests deeply in making connections and building stronger customer relationships. At the heart of the idea of customer centricity is not just a focus on any old customer, it is a focus on your most profitable customers. A concept first addressed by Dr. Peter Fader, he explained it as looking at a customer’s lifetime value and focusing marketing efforts on that high-value customer segment to drive profit.