Business Strategy

Bring on 2019!!

Bring on 2019!!

It has been real… As each year comes to an end, and we embark on the next, it is very common to reflect back and consider our challenges, accomplishments, and hopefully take a few lessons on with us into the coming year.

Your Brand Needs New Year’s Resolutions, Too!

Your Brand Needs New Year’s Resolutions, Too!

And I’ll add that the typical goal of a resolution is to bring about positive change. If you are ready to make 2019 the year that your business grows into its fullest potential, here are some impactful resolutions worth considering!

Finish Counting Followers & Focus on Engagement

Finish Counting Followers & Focus on Engagement

Solid content is only the beginning. Engagement is the next goal. The number of followers you have doesn’t matter if they aren’t engaging with your content or your brand.

Dropshipping, DropShipping, Drop Shipping…Forget the Name, Let’s Talk About It

Dropshipping, DropShipping, Drop Shipping…Forget the Name, Let’s Talk About It

Just as there are multiple opinions on how to spell drop shipping (my preference), there are also multiple versions of what it is. In general, using a drop shipper is when you partner with a supplier to display their products in your store. The supplier stores product until it is ordered or creates the product upon demand, and ships said product directly to the customer.

Customer-Centric – a Step Beyond Customer-Focused

Customer-Centric – a Step Beyond Customer-Focused

In today’s competitive market, customers have a large array of choices. Customer-centric marketing is a long-term strategy that invests deeply in making connections and building stronger customer relationships. At the heart of the idea of customer centricity is not just a focus on any old customer, it is a focus on your most profitable customers. A concept first addressed by Dr. Peter Fader, he explained it as looking at a customer’s lifetime value and focusing marketing efforts on that high-value customer segment to drive profit.

California Dreaming of Privacy

California Dreaming of Privacy

California has long been a leader in privacy protections. The state legislature began paving the way with their 2002 data security breach notification law and followed that with the 2004 law addressing privacy policies. Their latest effort is the California Consumer Privacy Act of 2018 (CCPA) that was signed into law on June 28, 2018, and will take effect January 1, 2020.

Let Them Go but Don’t Lose Them - Retargeting

Let Them Go but Don’t Lose Them - Retargeting

There are three groups of people who visit and then leave your website. Those who are ready to convert but need to be presented with one more opportunity seal the deal, those who are not ready to convert and need to be prepared to convert before being provided one more opportunity, and those who previously converted and need to be reminded of what a fabulous experience it was to interact with your brand so why not do it again.