Business Strategy

Europe’s GDPR – One Year Later

Europe’s GDPR – One Year Later

A year ago, we wrote about Europe’s General Data Protection Regulation, or GDPR. A year later, little has come to fruition as under-resourced European regulators are still struggling to comprehensively define their mission as they simultaneously attempt to pursue investigations they know will end up in front of the courts.

Bring on 2019!!

Bring on 2019!!

It has been real… As each year comes to an end, and we embark on the next, it is very common to reflect back and consider our challenges, accomplishments, and hopefully take a few lessons on with us into the coming year.

Your Brand Needs New Year’s Resolutions, Too!

Your Brand Needs New Year’s Resolutions, Too!

And I’ll add that the typical goal of a resolution is to bring about positive change. If you are ready to make 2019 the year that your business grows into its fullest potential, here are some impactful resolutions worth considering!

Finish Counting Followers & Focus on Engagement

Finish Counting Followers & Focus on Engagement

Solid content is only the beginning. Engagement is the next goal. The number of followers you have doesn’t matter if they aren’t engaging with your content or your brand.

Dropshipping, DropShipping, Drop Shipping…Forget the Name, Let’s Talk About It

Dropshipping, DropShipping, Drop Shipping…Forget the Name, Let’s Talk About It

Just as there are multiple opinions on how to spell drop shipping (my preference), there are also multiple versions of what it is. In general, using a drop shipper is when you partner with a supplier to display their products in your store. The supplier stores product until it is ordered or creates the product upon demand, and ships said product directly to the customer.

Customer-Centric – a Step Beyond Customer-Focused

Customer-Centric – a Step Beyond Customer-Focused

In today’s competitive market, customers have a large array of choices. Customer-centric marketing is a long-term strategy that invests deeply in making connections and building stronger customer relationships. At the heart of the idea of customer centricity is not just a focus on any old customer, it is a focus on your most profitable customers. A concept first addressed by Dr. Peter Fader, he explained it as looking at a customer’s lifetime value and focusing marketing efforts on that high-value customer segment to drive profit.