Email is an incredibly quick and easy marketing channel to employ. Unfortunately, best intentions sometimes overstep legal boundaries without an organization fully realizing what they are doing.
California has long been a leader in privacy protections. The state legislature began paving the way with their 2002 data security breach notification law and followed that with the 2004 law addressing privacy policies. Their latest effort is the California Consumer Privacy Act of 2018 (CCPA) that was signed into law on June 28, 2018, and will take effect January 1, 2020.